Personal Information Collection
Upon visiting our site, we automatically gather data about your device, such as your web browser, IP address, time zone, and some of the cookies installed on your device. As you explore the site, we collect details on the pages or products you view, the search terms or websites that directed you to us, and your interaction with the site. This automatically-collected information is referred to as “Device Information.”
We collect Device Information using:
• Cookies: Small data files placed on your device or computer, often including an anonymous unique identifier. For more about cookies, including how to disable them, visit http://www.allaboutcookies.org.
• Log files: These track site activities and collect data including your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information on how you navigate the site.
When making a purchase or attempting to make a purchase through the site, we collect information from you, including your name, billing address, shipping address, payment information, email address, and phone number, which we call “Order Information.”
Use of Personal Information
Order Information is primarily used to fulfill orders placed through the site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, this information is used to:
• Communicate with you;
• Screen orders for potential risk or fraud; and
• Align with your preferences to provide information or advertising related to our products or services.
We use Device Information to help screen for potential risk and fraud and to generally improve and optimize our site (e.g., by generating analytics about how our customers browse and interact with the site and to evaluate our marketing and advertising campaigns’ success).
Sharing Personal Information
Your Personal Information is shared with third parties to help us use it as described above. For instance, we use Ecwid to power our online store—more about how Ecwid uses your Personal Information can be found at https://www.ecwid.com/privacy-policy. We utilize the WIX platform for our website; you can learn about WIX’s privacy practices here: https://www.wix.com/about/privacy. We also employ Google Analytics to help us understand how our customers use the site; you can read about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or otherwise protect our rights.
We utilize your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. Learn more about how targeted advertising works by visiting the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the following links:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Digital Advertising Alliance: http://optout.aboutads.info/.
European residents have the right to access personal information we hold about them and to request that their personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us using the details below.
We process your information to fulfill contracts we might have with you or in pursuit of our legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.
We will maintain your Order Information for our records unless and until you ask us to delete this information.
We may update this policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.
For more details about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org